For those of us that have spent a lifetime looking at “things” to drive our decisions and directions, we did so at our own peril. We took time to search for stuff that would give us answers. We knew if we had an idea we had a lot of work to do in order to think through it and make sense of things.
Today a new generation looks at things and calls it data. Data to many is a quick look at something that has been returned to them from a search. It is, in many cases, an isolated value. The ease of access allows people today, to run a search and find anything fast, real fast. To me, this process of data collection is like using a microwave to cook up an idea. If something is so simple and requires very little time, it will generally require very little thought.
Where has the art of slow cooking an idea and using data to build on those ideas gone? Step back and let the world around you build on your thoughts and ideas before you try to make data speak to you. The sum of your data journey is greater than any one of its parts. Using time to justify instant data over real analysis is a slippery slope. Let’s make 2016 the year we put reality back into data. Data can tell you many things, it is all about how much you are willing to listen to it.